https://www.melissawithorn.com/jack-harlow-x-bww daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/a7e87531-a69d-4069-880d-910b49b66459/6203958b86878a25dd4ffad8d214e785_989de1221f_158a85a559.jpg Jack Harlow x BWW - Jack Harlow x BWW As the beloved home of delicious wings and beer, Buffalo Wild Wings already had fans. What they needed was a sustained stream of engaging and culturally-relevant content to draw in their already loyal audience to their social feed. We partnered with surging hip-hop star Jack Harlow to launch Buffalo Wild Wings' new "truffalo" sauce across social, maximizing exposure by timing the launch with Harlow's debut performance on SNL. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/68a72264-6214-4958-b366-457ea339de3a/harlowmockup2_c2c7acc588.png Jack Harlow x BWW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/6a2afefa-827b-4390-8c50-99b57679a5c3/harlowmockup3_1_9c3c2effba.png Jack Harlow x BWW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/a7e87531-a69d-4069-880d-910b49b66459/6203958b86878a25dd4ffad8d214e785_989de1221f_158a85a559.jpg Jack Harlow x BWW - Jack Harlow x BWW As the beloved home of delicious wings and beer, Buffalo Wild Wings already had fans. What they needed was a sustained stream of engaging and culturally-relevant content to draw in their already loyal audience to their social feed. We partnered with surging hip-hop star Jack Harlow to launch Buffalo Wild Wings' new "truffalo" sauce across social, maximizing exposure by timing the launch with Harlow's debut performance on SNL. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699503661274-4K367SAYA0MLZF6BLO8A/BWW_KIRK10965_JH_InFeed-1-%281%29.jpg Jack Harlow x BWW https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699503758520-WM2GT8ZA1PVV4AHA8GHW/dd9b0379078ce5b515c54bf41e20bbc6_e0736c10d0_44c33c500a.jpg Jack Harlow x BWW https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699503661170-E3IHWXWMXTX8V8XB4IDE/BWW_KIRK10965_JH_InFeed-2.jpg Jack Harlow x BWW https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/68a72264-6214-4958-b366-457ea339de3a/harlowmockup2_c2c7acc588.png Jack Harlow x BWW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/6a2afefa-827b-4390-8c50-99b57679a5c3/harlowmockup3_1_9c3c2effba.png Jack Harlow x BWW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melissawithorn.com/aflac daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1159d3a7-f071-4ff5-b1ce-dee2c2877906/aflac3.jpg Aflac - Aflac While Aflac was well-known, it wasn’t known well: consumers didn’t understand the holes in their current healthcare coverage and how Aflac can fill in the gaps. Working in partnership with the Aflac team as their AOR, we identified key areas to educate and entertain their core audience. The result? A series of evergreen broadcast spots and social campaigns that increased recall and created real engagement moments across the brand ecosystem. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1159d3a7-f071-4ff5-b1ce-dee2c2877906/aflac3.jpg Aflac - Aflac While Aflac was well-known, it wasn’t known well: consumers didn’t understand the holes in their current healthcare coverage and how Aflac can fill in the gaps. Working in partnership with the Aflac team as their AOR, we identified key areas to educate and entertain their core audience. The result? A series of evergreen broadcast spots and social campaigns that increased recall and created real engagement moments across the brand ecosystem. https://www.melissawithorn.com/alle daily 0.75 2023-11-10 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/3a76c0e5-5e65-4d40-920f-8e546f0d60dd/Alle_Illustrations-2.gif Alle - By the numbers Focusing on social best practices, we crafted original content to educate consumers on the aesthetics space and the Allē brand. After launching in Fall 2021, Allē far exceed client benchmarks for social engagement: +400% Instagram Saves +26% Instagram Engagement +184% Facebook Impressions https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/b3564379-54ca-476b-bdf3-29b6f0428d53/Scene+2+-+Phone_alle.jpg Alle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/fad1c90f-18c6-4a15-9f9d-628ab4fa78bd/ALLE2_ISI_BRIANA_S_CHARCOAL_149_ORIGINALMAKEUP_FINALRGB.jpg Alle - I am Allē We were tasked with creating Allē’s first omnichannel brand campaign to reach new users and create industry buzz & excitement, positioning it as the premiere loyalty aesthetics program. Introducing ‘I am Allē.” A loyalty program built for the future of aesthetics. With You at the center. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/63d3ee3f-a402-46b2-8c11-03365e9156bf/alle_Brandbook_collage_2.jpg Alle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/3a76c0e5-5e65-4d40-920f-8e546f0d60dd/Alle_Illustrations-2.gif Alle - By the numbers Focusing on social best practices, we crafted original content to educate consumers on the aesthetics space and the Allē brand. After launching in Fall 2021, Allē far exceed client benchmarks for social engagement: +400% Instagram Saves +26% Instagram Engagement +184% Facebook Impressions https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/b3564379-54ca-476b-bdf3-29b6f0428d53/Scene+2+-+Phone_alle.jpg Alle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691511724689-4XA38XBWPT5212GZYTC6/ALLE2_NOAH_CHARCOAL_109_FINALRGB.jpg Alle https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691511723769-MKOYE7M5XUYHHOWFY7VJ/ALLE2_MAKEENA_CHARCOAL_055_V2_CROPPED_FINALRGB.jpg Alle https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691511727554-D6G5ATZ0Q918IA9TXZGH/ALLE2_LACEY_NUDE_136_FINALRGB.jpg Alle https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691511728776-DGCM2DCO6PK3FUVJ65OE/ALLE2_KYLIE_CHARCOAL_132_FINALRGB.jpg Alle https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691511772501-HEYQAM3SNK7HJYR3C1CZ/ezgif.com-video-to-gif.gif Alle https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691511730047-XDGGTBECJR2ZWOMGP4IU/ALLE2_GROUP_KATHERINE_MAKEENA_JUSTIN_CHARCOAL_069_FINALRGB.jpg Alle https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691511731556-9HJW2QTZNW5VELYFOUPV/ALLE2_BRIANNA_W_NUDE_141_FINALRGB.jpg Alle https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691511894590-NOBA93D0SGBTWVTT85B6/ALLE2_NINA_NUDE_064_FINALRGB.jpg Alle https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691511897221-8PBY2YN7JE1FWODQDUHF/ALLE2_ISI_SYLVIA_CHARCOAL_081_FINALRGB.jpg Alle https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/fad1c90f-18c6-4a15-9f9d-628ab4fa78bd/ALLE2_ISI_BRIANA_S_CHARCOAL_149_ORIGINALMAKEUP_FINALRGB.jpg Alle - I am Allē We were tasked with creating Allē’s first omnichannel brand campaign to reach new users and create industry buzz & excitement, positioning it as the premiere loyalty aesthetics program. Introducing ‘I am Allē.” A loyalty program built for the future of aesthetics. With You at the center. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/63d3ee3f-a402-46b2-8c11-03365e9156bf/alle_Brandbook_collage_2.jpg Alle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melissawithorn.com/oshkosh-bgosh daily 0.75 2023-08-10 https://www.melissawithorn.com/holiday-inn-express daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/b7c4afb2-1215-4e76-9c78-f6ab93113ad6/HIEX_SHOT06_0364.jpg Holiday Inn Express - HIEX Express Yourself The challenge: promote the return of Holiday Inn Express' famous free breakfast in a breakthrough way, highlighting its value in ensuring the right start to the day for all their guests. The result was an integrated campaign that highlighted variety and choice, showcasing how travelers from all backgrounds can "express themselves" through crafting their ideal morning meal. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691632332266-6VPQ2QG61UNS29HMUVXN/Pancake+Stack+_+Drizzle+-+Square.gif Holiday Inn Express https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691632225452-0F5XLY5O9HZSWWWK5X65/03+Happy+Lady.jpg Holiday Inn Express https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691632226619-16TYRH1CWSU9IPJSSJ58/02+Mom.jpg Holiday Inn Express https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691632227952-ZKICU5MUEJN7DNY8MO5H/Pancake+Taco.gif Holiday Inn Express https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691632233185-8HVIIQIOKGETUZDL8LU5/Cinnamon+Roll+Drizzle.gif Holiday Inn Express https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691632235465-E8VWSH6AU1TJMT5VKBZR/Apple+Peanut+Butter+Dunk.gif Holiday Inn Express https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/b7c4afb2-1215-4e76-9c78-f6ab93113ad6/HIEX_SHOT06_0364.jpg Holiday Inn Express - HIEX Express Yourself The challenge: promote the return of Holiday Inn Express' famous free breakfast in a breakthrough way, highlighting its value in ensuring the right start to the day for all their guests. The result was an integrated campaign that highlighted variety and choice, showcasing how travelers from all backgrounds can "express themselves" through crafting their ideal morning meal. https://www.melissawithorn.com/carters-social daily 0.75 2023-11-08 https://www.melissawithorn.com/welchs daily 0.75 2025-05-19 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/349a5a73-f05f-40ae-818a-9738d7bb17d6/Welch%27s_page_opener.jpg Welch's - Welch’s Sparkling Holiday Let’s Fruit Stuff Up by showing how Welch’s Sparkling takes every celebration from special to sparkling. The holidays are a time when the hosts and hostesses of the world bring out their best, their fanciest, their sparkliest stuff. But we think that this season we should take things beyond the “good plates,” festive sweaters, or just dinner in the actual dining room. So this campaign is all about fruiting up the idea of a fancy family holiday by taking “sparkling” to a place that’s literal—but still cheeky and playful. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/349a5a73-f05f-40ae-818a-9738d7bb17d6/Welch%27s_page_opener.jpg Welch's - Welch’s Sparkling Holiday Let’s Fruit Stuff Up by showing how Welch’s Sparkling takes every celebration from special to sparkling. The holidays are a time when the hosts and hostesses of the world bring out their best, their fanciest, their sparkliest stuff. But we think that this season we should take things beyond the “good plates,” festive sweaters, or just dinner in the actual dining room. So this campaign is all about fruiting up the idea of a fancy family holiday by taking “sparkling” to a place that’s literal—but still cheeky and playful. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699025123622-G4D32BQZ3BXDN7KQR60H/Welch%27s_09-23-710_1x1-%282%29.jpg Welch's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699025122669-JWU8V76489SVW6H8QM12/Welch%27s_09-23-817_1x1_RoseGold-%281%29.jpg Welch's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699025266118-XPGU61H0K6BG7GGECUKK/ezgif.com-video-to-gif+%282%29.gif Welch's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699025231769-Q4UXLOGNYIU4J5ETCCVB/ezgif.com-video-to-gif+%284%29.gif Welch's https://www.melissawithorn.com/rentcom daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/4fc4b37d-d37f-46d9-b0a1-fd6832827a71/Rent_header_sq.jpg Rent.com - Rent. Open the Door On Rent., you’ll find the home where you can create the life you want to live. Rent. understands that behind every door lies the beginning of a memorable moment. And with Rent., you have a partner in finding the lifestyle that suits you and empowers you with possibilities for what tomorrow could be. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/40202f69-907d-4de3-8556-b733102e3b0b/rentsocial1.gif Rent.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/40202f69-907d-4de3-8556-b733102e3b0b/rentsocial1.gif Rent.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699037393504-NX4C2MQOVYH20Z5995E9/STILLS.00_00_07_09.Still012+%281%29.jpeg Rent.com https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699037393730-NGD3DP1DSR7CI1HSUMK3/STILLS.00_00_05_22.Still013.jpeg Rent.com https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699037395064-X9RATF6SAJ9KT47XX4KS/STILLS.00_00_06_07.Still014.jpeg Rent.com https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/4fc4b37d-d37f-46d9-b0a1-fd6832827a71/Rent_header_sq.jpg Rent.com - Rent. Open the Door On Rent., you’ll find the home where you can create the life you want to live. Rent. understands that behind every door lies the beginning of a memorable moment. And with Rent., you have a partner in finding the lifestyle that suits you and empowers you with possibilities for what tomorrow could be. https://www.melissawithorn.com/freddys daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1677938325833-WBIA6CY3VXW7IEYSUJCM/DS_Freddys_05112022_0392_Picnic_01.jpg Freddy's - Freddy’s Must be the Place Freddy’s is a nostalgic, family-oriented quick-service dining chain specializing in crispy, sizzling steakburgers and refreshing sweet treats customized to your heart’s desire. For their brand campaign, we aimed to celebrate the many faces of Freddy’s and the celebrations big and small that brought them into the restaurant. From half birthdays to lunch break, Freddy’s has something for everyone, no matter what the occasion. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699038464058-A4P7JNTIQLHJ1DDJMJZL/Beat%2BThe%2BHeat.jpg Freddy's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699038467488-BPY2M221I5ZD3SHWZ7AB/FR002_W3_Organic_FourthofJuly_1x1.jpg Freddy's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699038484951-243AWBBTNTW5S03Z9I6C/DS_Freddys_05112022_GifBurgerAssmbly_01_Merged.gif Freddy's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699038702914-01RT9ZMX2L8636RYV167/DS_Freddys_05112022_0315_BurgerCrossSection_01.jpg Freddy's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699038486565-73TEWSHXC30LLGQ2HM7P/DS_Freddys_05112022_0100_ConcreteLimeComp_02_Merged%2B%25281%2529.jpg Freddy's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699038523650-P62M2CNF4931V5XLG7HQ/FR-002_Window3_CheeseCurd_6.2.22.gif Freddy's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699121283839-VO1Q6RPL8WLAYOZBXN0Z/ezgif.com-gif-maker+%282%29.gif Freddy's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699038524822-TA3ZFVTH7NEI7THTRRDT/FR002_W3_Organic_DoubleBaconBBQ_1x1.jpg Freddy's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699038526956-5FUUT2IGC50QTJ8NCOL2/ezgif-5-d9a0620a60.gif Freddy's https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1677938325833-WBIA6CY3VXW7IEYSUJCM/DS_Freddys_05112022_0392_Picnic_01.jpg Freddy's - Freddy’s Must be the Place Freddy’s is a nostalgic, family-oriented quick-service dining chain specializing in crispy, sizzling steakburgers and refreshing sweet treats customized to your heart’s desire. For their brand campaign, we aimed to celebrate the many faces of Freddy’s and the celebrations big and small that brought them into the restaurant. From half birthdays to lunch break, Freddy’s has something for everyone, no matter what the occasion. https://www.melissawithorn.com/juv daily 0.75 2025-05-19 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/72b41c6a-2a91-4c85-bbf8-90a5b2885412/JUV_digitalbrand_flat.jpg JUV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/bf95f087-6efa-4e72-8bbd-1da7e03af546/JUV_page+header.jpeg JUV - Juvéderm. Your Way. Juvéderm is the market leader with Healthcare Providers. However, no filler brand is asked for by name. So we set out to create a breakthrough campaign to get people saying ‘Juvéderm.’ Introducing Juvéderm Your Way— a brand promise inviting consumers to define & express their beauty in a way that feels natural, accessible and true. Because we believe uniqueness is a beautiful thing. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/ed620800-e8a9-4e52-ada3-b75eb91c8c23/5faac468-3650-4bcf-adca-42a7307c2913_rw_600+%281%29.png JUV - A new look To bring the new brand to life, we cast more than 20 models and captured over 300 original images and GIFs. From website development to broadcast and brand book, we updated Juvéderm’s entire digital asset library, focusing on authentic imagery that showcased the product on real bodies in real, everyday life. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/bf95f087-6efa-4e72-8bbd-1da7e03af546/JUV_page+header.jpeg https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/72b41c6a-2a91-4c85-bbf8-90a5b2885412/JUV_digitalbrand_flat.jpg https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699299509494-47BQ0RQIGULLI65QC8A9/JUV_imageasset_12.jpeg JUV https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699295407213-KWIIOPOB4XF6MQ9EPUM4/JUV_imageasset_8.jpeg JUV https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699295407049-72MIURWA0MFZ728SJRT9/JUV_imageasset_6.jpeg JUV https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699295836129-J8UOXBMJU303I3TWLVZH/JUV_imageasset_5.jpg JUV https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699296391883-Y7TD2YNSXN1HYMVXL635/ezgif.com-resize+%282%29.gif JUV https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699295408826-MAQEQPZCDI5D6TEZOET8/JUV_imageasset_3.jpeg JUV https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699295408030-WP8RQQLOXWCBUL0KWYOG/JUV_imageasset_4.jpeg JUV https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699295801310-SFZ8WDQBCRNTVO0AFI68/JUV_imageasset_2.jpg JUV https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699295409642-OGES4SH5XTKHZQO23A0H/JUV_imageasset_1.jpeg JUV https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/ed620800-e8a9-4e52-ada3-b75eb91c8c23/5faac468-3650-4bcf-adca-42a7307c2913_rw_600+%281%29.png https://www.melissawithorn.com/bgca daily 0.75 2023-11-07 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/8617a3e6-4d02-4f01-a535-a151ed17f7b9/Screenshot+2023-11-06+at+9.10.18+PM.jpg BGCA - BGCA Whatever it Takes Boys & Girls Clubs are more than just a place for kids to go after school and play basketball. As BGCA's agency of record, we wanted to showcase the breadth and depth of their programs, with a PSA that was done 100% completely in-house from strategy to production to post. We developed a library of creative devices and a messaging framework to cohesively unite communications visually and strategically across OOH, broadcast, digital, and more. 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As BGCA's agency of record, we wanted to showcase the breadth and depth of their programs, with a PSA that was done 100% completely in-house from strategy to production to post. We developed a library of creative devices and a messaging framework to cohesively unite communications visually and strategically across OOH, broadcast, digital, and more. Winner - 2020 Atlanta ADDY Awards (Silver) https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699323195779-MRJXMRHC4YH23YJXDSTZ/BGCA_Hero_1440x960.jpeg BGCA https://www.melissawithorn.com/acs daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691633827640-3YVSQB07HXKLCYPUTWYN/ACS%2B__%2BWHAT%2BYOU%2BMISS.00_00_48_20.Still003.jpg ACS - ACS What You Miss American Cancer Society came to us with the goal of creating a campaign that would break the norms of what is expected in the health nonprofit space. While the campaign ultimately aimed to drive donations, we wanted to dive deeper than the surface-level spots that often hit the air by tapping into the universal emotional truths shared by families impacted by cancer everywhere. The empty chair, left unoccupied at birthdays, weddings, quiet game nights at home – gatherings big and small – by the loved one going through their cancer journey, and the lives we continue to lead as a sign of strength and solidarity in honor of their fight. “What You Miss” is a testament to that human truth. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1691633827640-3YVSQB07HXKLCYPUTWYN/ACS%2B__%2BWHAT%2BYOU%2BMISS.00_00_48_20.Still003.jpg ACS - ACS What You Miss American Cancer Society came to us with the goal of creating a campaign that would break the norms of what is expected in the health nonprofit space. While the campaign ultimately aimed to drive donations, we wanted to dive deeper than the surface-level spots that often hit the air by tapping into the universal emotional truths shared by families impacted by cancer everywhere. 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To engage the social community, the whole journey was documented on socials with clues to his next location. For each correct guess, users won a custom designed adventure patch. In total, the campaign received 100k+ worth of likes and comments all leading to the big reveal in LA— the final destination of the road trip. Drone Photography by @dirka https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/43d76bed-8afc-449d-86da-51bf5f7438c1/MINI015_A.3.1_MD-2.jpg MINI - MINI Press Drive To create a one-of-a-kind experience test driving the new MINI Countryman, each guest completed a unique adventure quiz that determined their entire experience— from custom kit to a tailored drive, each element was hand-picked to suit guests' tastes and showcase the beauty of the Pacific Northwest terrain. Branded kits were distributed at the hotel with curated local goodies and a designed Portland guide. While on the drive route, guests had multiple pit stops, including a personal drone photo opp in front of Horse Tail Falls. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699368051873-DQJUNQGSTB4VG7OGYWP2/ezgif.com-video-to-gif+%286%29.gif MINI https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699367726710-ADC91Z4D91G0YLQR4GI1/MINI014_A.5.2_LG.jpg MINI https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699367654418-YA8LRM54K9BROLNTL2IS/MINI014_A.7.2_LG.jpg MINI https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699368043124-XE2OI219O65X9F2OSAEF/MINI014_A.10.4_FV.gif MINI https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/358241ea-708e-43eb-9abd-50b723f31c00/MINI014_A.6.3_FV.jpg MINI - From Where I MINI In anticipation of the global launch of the MINI Countryman, we partnered with drone photographer, Dirk Dallas, on a cross-country road trip. To engage the social community, the whole journey was documented on socials with clues to his next location. For each correct guess, users won a custom designed adventure patch. In total, the campaign received 100k+ worth of likes and comments all leading to the big reveal in LA— the final destination of the road trip. 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Branded kits were distributed at the hotel with curated local goodies and a designed Portland guide. While on the drive route, guests had multiple pit stops, including a personal drone photo opp in front of Horse Tail Falls. https://www.melissawithorn.com/neckshirt daily 0.75 2023-11-07 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/c3ef7bbb-3a89-4e74-8f82-65236f7fc90d/Copy-of-NeckShirt-8.jpg Neckshirt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/e9b5c3d4-45e9-4bef-8b3d-f61efa6d65ff/17_4_NeckShirt_0476_sm.jpg Neckshirt - Neckshirt Summer + Spring Inspired by a love of all things handmade and bold colors, the Neckshirt brand is all about self-expression. Each individual piece is hand-crafted and can be purchased at select retailers. 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From an interactive app to curated owner stories, each element in the space was concepted, designed and fabricated to create a truly unique branded environment. https://www.melissawithorn.com/about-jasper daily 0.75 2023-11-09 https://www.melissawithorn.com/misc daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699414012685-E5JI5KM18I7CYAH78554/Bar_Sender.jpg Misc - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699472225293-CQ2JQYJQB4SBLH2PRPW2/ezgif.com-gif-maker-12.gif Misc - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699414981798-AF59FYKRFVRFN85HNAAN/cacao.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699414012685-E5JI5KM18I7CYAH78554/Bar_Sender.jpg Misc - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699413466303-LABA5HFWX84BMJEEP9SA/Static-7+%281%29.jpeg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699413466296-VZ327PRBLKJCBNHLSZ94/Static-4.jpeg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699472225478-29I2FKVYPU1VM9OM1BAI/Static-5.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699414737886-CMW2BOOUOP1JXFASKL0C/PW_43.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699414738685-DKSYVDG8R8KO084FP82E/PW_40.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699415100539-7WWUVZTOU02HVD48K7ZC/PPA_stationery.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699415099894-L5U6T5JPMQLRUK3EA65V/PPA_stationery+envelopes.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699414893357-XS08BCFKA7N2B6E5C9X7/TruthBomb.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699414892605-O2136IF7MC7JYTBMGB0W/beer1-1.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699414737614-V70KBKKTD778QGO2MLNZ/cacao3-9.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699414739571-HR6KB3QVUXTM1N1YQZSD/cacao3-8.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699472225293-CQ2JQYJQB4SBLH2PRPW2/ezgif.com-gif-maker-12.gif Misc - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699415014604-ZHZFJ22LR6RMZ1J8M29B/ATL-book.jpg Misc https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699415014647-Z21E4EK4V8G052KCX57D/ATL-book2.jpg Misc https://www.melissawithorn.com/carters-brand daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/13ddf694-97f8-44c0-ba6e-5485bfe352cc/car_desktop_063023_hero_marquee_ecovero.jpg Carter's Brand - Carter’s every moment It’s an undeniable fact that cute kids in cute clothes is a winning combination. 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With a strategic and cultural focus on the realties (the good, bad and in-between) of being a parent in today’s world. To a parent, there’s truly nothing more sacred than the gift of time. From outfits designed for fast, easy dressing to special holiday gear, Carter’s has everything you need to make every moment something worth celebrating. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/1699458872210-24BYJKJ3ICF5J8081VGT/Billboard.png Carter's Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64026cc0d27b20610a79d490/ee4aabb1-12f3-4bf0-93ab-6e8b8b339bca/Adversiment-Billboard-mockup-vol5.jpg Carter's Brand - Big Game Babies Proving that you don’t have to spend a lot on the Big Game to make a big splash, we turned a tiny budget into millions of impressions. The ‘Born a Champion’ campaign was, well, born out of the baby boom trend in the two finalists’ cities. As part of the stunt, we created two versions of the billboard— one for the winning team and one for the losing team. 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